The Enterprise Foundation
Built by someone who lived the problem, not just studied it.
I spent 15 years in ICT sales, from SDR to enterprise account management. I didn't learn about revenue leaks from a dashboard — I lived them: the enquiry left in the wrong inbox, the proposal with no follow-up owner, the deal that went quiet because a handoff failed.
And in every team I sat in, the same complaints came up in the same conversations: replies too slow, follow-ups forgotten, CRMs nobody fully trusted. It was the most common complaint among salespeople. Not bad leads. Not bad products. The friction between the tools, the process, and the people trying to make the number.
The Revenue Leak Audit is that experience turned into a method: find where deals stall, prove the cause with evidence, and fix the process on the tools you already own. No rip-and-replace. No invented work. Just the leak, the proof, and the practical fix.
How I Work
From signal to system.
Every engagement follows the same five-stage discipline. No shortcuts. No generic templates.
Signal
Where friction appears.
We surface the operational signals that suggest a commercial system is underperforming — before assuming the cause.
Evidence
What the data proves.
We test the hypothesis against your actual process, CRM, lead, follow-up and revenue evidence.
Priority
What matters most.
We separate noise from material opportunity and rank the changes by commercial value and feasibility.
Intervention
What gets built.
The highest-value improvements become working workflows, automations, integrations and operating rules.
Measurement
How improvement is tracked.
The system is measured, maintained and improved as your team, tools and commercial priorities evolve.
Why This Matters
Human accountability. Always.
Most consultants hand you a report and disappear. That never sat right with me.
I work as a Forward Deployed Engineer because I believe in embedding with your team, understanding your actual workflows, and shipping solutions that work in your specific environment — not generic templates that gather dust.
I spend real hours in your CRM, your calendar, your email. I talk to your reps. I map your process stage by stage.
Then I ship: AI workflows that actually run, tool configurations that actually fit your stack, and a roadmap that actually gets you from diagnosis to results. No 40-slide decks. No vanity metrics. Just systems that save hours and close more deals.
Start Here
Find out if your instinct is right.
You already suspect where the leak is. Let's prove it — and build the system that fixes it.
5 questions. 2 minutes. No commitment.