For B2B sales teams with good opportunities going cold
Find the deals your sales process is quietly losing.
I examine how your team handles leads, follow-up, CRM updates, and pipeline decisions. Then I show you where revenue is slipping away and help you fix the most expensive problem first.
Evidence first. Practical fixes. No unnecessary software.
Industry benchmarks — not client results
Sales reps spend 30% of their week actually selling. The rest is process, admin, and internal meetings. — Salesforce, State of Sales (5th edition)
Leads contacted within an hour are 7× more likely to qualify than leads contacted even one hour later. — Harvard Business Review, “The Short Life of Online Sales Leads”
The audit tests these numbers against your own CRM and calendar evidence.
Not sure where to start?
Let the diagnostic point you to the right stage.
Three entry points. Same evidence-first approach. Pick the depth that matches where you are.
Free Assessment
5 diagnostic questions that point to your most likely leak category. Immediate result. No email required.
Take the assessmentFix Guide
Self-service fixes for the 8 most common revenue leaks. Exact steps, tool recommendations, and expected impact. Start today.
Get the guideRevenue Leak Scan
I manually review your public signals (website, reviews, booking flow) and deliver a 1-page PDF: leak score, estimated monthly loss, and top 3 fixes. No CRM access needed.
Request a scanAsync Audit
I review your CRM exports and public signals remotely. Delivered as a Loom video + scorecard + ranked action plan. No meetings required.
Book async auditRevenue Leak Audit
Deep investigation into your actual CRM, process, and team behaviour. Full evidence report, ranked fixes, commercial-impact assessment, and 90-day implementation plan.
Book the auditTrusted by teams like yours
“Colin found €127K in follow-up leaks we didn't know we had. Fixed in 6 weeks.”
Sales Director
B2B SaaS, Dublin
“Revenue attribution went from guesswork to confidence. Our board finally gets it.”
Head of RevOps
Enterprise SaaS, Cork
The buyer's Tuesday
Your team may not need more leads.
You may already have enough opportunities entering the business. The problem may be what happens next.
A new enquiry waits too long for a reply.
Nobody is certain who owns the next action.
A proposal is sent but follow-up depends on memory.
Deals stay open in the CRM after the buyer has gone quiet.
Managers spend hours chasing updates they should be able to see.
The forecast looks confident, but the underlying information is incomplete.
Concrete example
A lead arrives at 9:12 on Tuesday.
It is forwarded to the wrong person, sits in an inbox, is added to the CRM later, and gets a reply two days after the buyer has already contacted a competitor.
These small failures repeat every week. Together they quietly reduce conversion and delay revenue.
More activity will not fix a broken process. First, find out where the process is failing.
The Maths
What is admin actually costing you?
Your team's annual admin cost
€172,500
Fixing just 2 of those hours per rep per week recovers €34,500 per year — that is 4.6× the cost of the audit.
Take the free assessmentIllustrative calculation — edit the numbers to match your team. Not a benchmark or audit result. 46 working weeks assumed.
Colin Miley
Founder, Revenue Systems — 15 years in ICT sales, SDR to enterprise account management
About
Built by someone who lived the problem, not just studied it.
I spent 15 years in ICT sales, from SDR to enterprise account management. I didn't learn about revenue leaks from a dashboard — I lived them: the enquiry left in the wrong inbox, the proposal with no follow-up owner, the deal that went quiet because a handoff failed. And in every team I sat in, the same complaints came up in the same conversations: replies too slow, follow-ups forgotten, CRMs nobody fully trusted. The Revenue Leak Audit is that experience turned into a method: find where deals stall, prove the cause with evidence, and fix the process on the tools you already own.
More about ColinCommercial experience
15 years in ICT sales, from SDR to enterprise account management.
Evidence-led method
Find the leak, prove the cause, fix the process, measure the result.
Practical implementation
Sales operations, digital marketing, AI systems, workflow automation, process improvement.
Is this for you?
Built for the sales leader who knows something is leaking.
For you if
- —You lead a B2B sales team.
- —You have a working flow of leads.
- —Your team is busy, but results are inconsistent.
- —Follow-up varies by rep.
- —Your CRM is active but not fully trusted.
- —You are considering another tool, hire, or change.
Not for you if
- —You have no meaningful sales history yet.
- —You need basic lead generation.
- —You want a generic CRM setup.
- —You are unwilling to share process or CRM evidence.
The Method
Find the leak. Prove the cause. Fix the process.
01
Find
Where leads, deals, information, or ownership get stuck.
02
Prove
Test against CRM, workflows, activity records, and team experience.
03
Prioritise
Separate the expensive problem from the merely untidy.
04
Fix
Improve the handoff, workflow, follow-up, CRM rule, or automation.
05
Measure
Agree what should change; track whether it improves.
Find the signal. Fix the handoff. Build the ritual.
This is not a report designed to sit in a folder. It is an investigation that leads to practical change in how your sales team works.
The Audit
A focused investigation before a large transformation project.
Revenue Leak Audit — find out what is really costing you
A focused investigation into how your sales team handles leads, follow-up, CRM updates, and pipeline decisions — and where revenue is slipping away.
Duration
2-3 weeks
Team time
3-5 hours
Access needed
CRM and process data
Investment
EUR 7,500 one-time
If the evidence does not support a major commercial problem, I will say so. The purpose is not to manufacture work.
Illustrative example
What a finding might look like.
A B2B team believed it had a lead-generation problem.
The investigation showed new enquiries were assigned inconsistently and several received no meaningful follow-up after the first response.
The fix was not more marketing spend: a clearer ownership rule, a follow-up sequence, and a pipeline exception report.
The free assessment suggests where to look. The paid audit establishes what is happening, why, and whether it matters commercially.
After the Audit
Once we know what matters, we fix that first.
Build
Revenue System Build
Turn audit findings into a working process.
Care
Systems Care
Monthly review of agreed health measures, exception inspection, broken-workflow repairs, and one or two improvements.
Why not just buy another tool?
Tools can make a good process faster.
They can also make a bad process more complicated.
Before recommending any platform, automation, or AI workflow, I establish:
What is actually going wrong?
Where does it begin?
Who owns the next action?
What is it costing?
Whether existing tools can solve it.
What must change for the improvement to last.
I do not begin with a favourite tool. I begin with the evidence.
Proof
You're inside the system right now.
The link that brought you here was tracked. The assessment on this site scores your answers and routes the result. The follow-up email after it is automated. This website is not a brochure — it is the same kind of system I build for sales teams, running in public.
You just experienced the work. The audit does the same thing to your sales process: find the leaks, prove them with your own data, fix the most expensive one first.
Take the free assessmentTracked entry
Every social link to this site carries source data.
Scored assessment
Your answers produce a scored, routed result.
Automated follow-up
The report email sends itself.
FAQ
Common questions.
A 1-page PDF delivered within 24 hours. I review your public signals — website, reviews, booking flow, response speed — and score 8 leak indicators. You get an estimated monthly loss range and the top 3 fixes ranked by impact and effort. No CRM access needed. Ideal if you want directional evidence before committing to a full audit.
Start Here
Stop guessing where the pipeline is breaking.
In one focused audit, we identify the most important weakness in your sales process, establish what is causing it, and give you a practical plan for fixing it.
Or get the Fix Guide — €27I take on two audit engagements each month so the investigation stays detailed and useful.