Attribution
See which content drives pipeline and revenue
24
Total Content
12
Meetings Booked
+20%4
Deals Influenced
+33%€20,000
Revenue Attributed
+15%Content Performance & Attribution
| Content | Channel | Views | Clicks | Meetings | Deals | Revenue | Influence |
|---|---|---|---|---|---|---|---|
The follow-up most reps forget | 1,247 | 89 | 3 | 1 | €12,500 | 85 | |
The LinkedIn message that gets replies | 756 | 45 | 2 | 1 | €7,500 | 72 | |
Why your proposals get ghosted | 892 | 56 | 1 | 0 | — | 45 |
How Attribution Works
01
Content Logged
Every piece of content is logged as a CRM activity in Twenty
02
Pipeline Tracked
Opportunity stage changes are correlated with content touchpoints
03
Revenue Linked
Closed-won deals are attributed using time-decay influence scoring